Creating a High Touch Environment
We're so excited to launch an interview series featuring guests in our industry, where we are sharing the importance of all the different ways we create a 'high touch environment' for our clients. We strongly believe in the element of crafting an unforgettable experience in every business, every industry, every product or service offering. Finding ways to connect with your clients and providing them value throughout the entire process is HUGE. Monumental. It's what sets your business a part.
This week, Thomas talked with Brad Dixon, founder of The FlashBar Photo Co., a high vibe media experience for better-than-usual people gatherings providing event photography, stylish booths and 360° slo motion.
“The FlashBar is experiential photography, telling the story in a totally different way.” – Brad Dixon, Owner of The FlashBar Photo Co.
Brad and Thomas discussed the most important piece conveyed to the client. Brad emphasized a client’s overall experience and giving the client what they request. He mentioned the importance of education.
- Educate the client
- Understand their needs
- Educate them on the item that they need to best fulfill the aesthetic of their event.
Brad also points out to better a client’s experience, know exactly what you or your company offers and how it facilitates itself within someone’s event instead of just giving the client what they ask for.
Learn more about Brad and The FlashBar's Creative Manifesto!
Brad is the Creative Director behind The FlashBar Photo Co. And because we know you’re wondering…
Yes, it’s a really cool job.
No, they are not a franchise.
Yes, they're local to Birmingham, Alabama.
The FlashBar Photo Co. was built on high vibe beliefs and laser focused goals.
Their small team spends time honing our craft in experiential photography, spending their time experimenting with lighting, photography concepts, and the limitless potential of graphic design. That obsession to make your time with them amazing shows in a very contagious and magnetic way.
They have a good time and you should say hey.
THE FLASHBAR CREATIVE MANIFESTO
We are creative beings and the process of building, thinking, artistically crafting the things we do is intrinsically unique to The FlashBar. Sure, outside inspiration fuels us and motivates us to draw wildly beyond our safe zones, but our creative will always bring us back to what brought us here. We honor that space and rise with the swell.
AUTHENTICITY > ORIGINALITY
Are you for real, the real deal? We’ve found that if you have to ask, if you question someone’s authenticity, you generally don’t need an answer from them. Our intuition guides us in business and in our human-to-human interactions. It’s simple. We keep it real - our work feels fresh - and real people with real goals, ambitions, and intentions find us. We click. Harmonious.
EXPERIMENTATION FOSTERS PROGRESSION
Grab a camera, a tutorial on YouTube, a few lights and create something - do something you’re unsure of. This gazelle effort is how we leap over barriers to entry. The act of creating can feel like a pressure cooker or vacuum environment - comfortability. One client sees what another client facilitated and they want the same. The idea cannibalizes and we’re all in a rut. We constantly foster progression by playing and experimenting to find edgy solutions to your questions and goals.
CONFIDENCE OF BRAVERY
Do it when you’re most afraid and you’ll be victorious beyond your wildest vision board - trust. Do it when you’re broke. Do it when your circle of influence hesitates. Do it when you’re feeling like a million bucks. When the Universe sends you the vibrations - it feels different. You light up, you shimmy, you flirt with visions of what could be, and you go for it like your whole existence depends on it.
Interested in learning more? Check out The FlashBar Photo Co. here!